Transformation Group CEO Shel Israel has written seven books about technology’s impact on business.

These are the most popular:


The Fourth Transformation (2016)

The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything describes how augmented reality and artificial intelligence will move to the center of digital life from handsets to headsets.

Lethal Generosity (2015)

Lethal Generosity: Contextual Technology and the Competitive Edge examines how emerging technologies allow brands and retail merchants to give customers increasingly personalized experiences that increase loyalty and retention and thus fend off competitors.

Age of Context (2012)

Age of Context: Mobile, Sensors, Data and the Future of Privacy was the first book to explain how the convergence of mobile, social media, the Internet of Things, big data and location technologies will change how companies interact with customers and employees.

Twitterville (2009)

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods lays out Israel’s concept for social networks making geography less relevant than people’s shared topical interests. He predicts that these networks will have a transformative impact on business-customer relationships.

Naked Conversations (2006)

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers was the first book to predict that social media would transform the relationship between businesses and customers.