Obviously, all our clients already have their own corporate law firms. But, the journey into Mixed reality strategies may cover new ground in unchartered territory. There are challenges ranging from how the new 3D technology works to how the human brain responds to it. There are questions related to standards, practices, education and communication. And then there is the fact that Mixed Reality technologies are creating an entirely new form of intellectual property.Read More
I am not a golfer or golfing fan, but this use of a Hololens to enhance fan experience shown in the above video clip excites me because it demonstrates how Mixed Reality technologies such as VR, AR, AI, IoT, bots and autonomous vehicles are starting to change fan experiences as well as training and treating pro athletes.Read More
What's in a name? A whole lot and I rant about it in this video post.Read More
We are not bean counters by nature. Robert Scoble and I tend to form our opinions by anecdotal research: We talk to a lot of people who know about Mixed Reality technologies: VR, AR, AI, sensors, data and the IOT. We look at what we see under development in technology and changing cultures and we make our speculations about the near-term future and how it will impact business and life.Read More
I was off the grid for a couple of days last week dealing with a personal matter. Unfortunately, one of those two days was when Facebook's developer conference F8 was being held. Like last year, this event proved to be a watershed moment in the rapid and massive evolution of Mixed Reality technologies.Read More
Robert Scoble and I are honored to be returning to PARC at 5 pm this Thursday to speak about The Fourth Transformation and to sign books.Read More
I spend lots of time on the leading edge of Mixed Reality technology. It is the part of it that gets the most media attention and the part where so many brands will need to adapt in less time than they may realize.Read More
I've been mystified: Audible, the Amazon audio book publisher sales keep getting better and I couldn't really figure out why. In February, for the first time Audible versions of The Fourth Transformation outsold Amazon paper and Kindle versions. In March Audible sales exceeded Kindle and Paper combined on Amazon.Read More
While Transformation Group's main focus is to help big brands develop and implement Mixed Reality strategies, we also want to help early-phase Mixed Reality startups get on the playing field. We are offering to become company advisors as a team.Read More
Today begins the third week since Robert and I launched Transformation Group, LLC. It feels like a century has past. We have had so many encouraging talks with so many organizations.Read More
A good article on the challenges of VR Locomotion: how we move around while immersed in the new technology. But, I find myself disagreeing with David Yee, a recognized Oculus expert in the subject, who has produced several memorable VR experiences already, and implies in this article that true VR locomotion may still be 15 years away.
If locomotion were a problem for just Oculus, or any one entity to solve, I might agree.
When we met Groove Jones, a Dallas-based VR Design Studio, at last year's SXSW, Robert Scoble and I were blown away by their pioneering Tiltbrush VR Activation for McDonald's. We liked it so much that we included it in The Fourth Transformation to illustrate the future of marketing and advertising in the coming transformation.Read More
So what have I learned this year by being probably the only human who has been to CES, Sundance, Mobile World Congress, and SXSW this year? (Not to mention meeting VR/AR folks at all sorts of brands from Nickelodeon to Mercedes).Read More