The Verge has a good piece on setting Mixed Reality standards and I think it is about time. Let's look at what's going on.
The Verge had a good article this morning about Apple investing $200 in Corning, the glass company, supposedly for its diamond-tough Gorilla Glass products used as smartphone screens including Apple.
Apple is coming out with a new phone that will have AR capability. Microsoft is building AR capability directly into Windows 10. Google is working on a new Operating System to replace Android it it is expected to have Mixed Reality capabilities.
There are two parts to what Robert Scoble and I are up to at Transformation Group
Obviously, all our clients already have their own corporate law firms. But, the journey into Mixed reality strategies may cover new ground in unchartered territory. There are challenges ranging from how the new 3D technology works to how the human brain responds to it. There are questions related to standards, practices, education and communication. And then there is the fact that Mixed Reality technologies are creating an entirely new form of intellectual property.
I am not a golfer or golfing fan, but this use of a Hololens to enhance fan experience shown in the above video clip excites me because it demonstrates how Mixed Reality technologies such as VR, AR, AI, IoT, bots and autonomous vehicles are starting to change fan experiences as well as training and treating pro athletes.
I could not even get past the first paragraph in this Forbes piece. Trade shows do not generate hype, so much as they allow newsworthy companies to demonstrate what they have that is new.
We are not bean counters by nature. Robert Scoble and I tend to form our opinions by anecdotal research: We talk to a lot of people who know about Mixed Reality technologies: VR, AR, AI, sensors, data and the IOT. We look at what we see under development in technology and changing cultures and we make our speculations about the near-term future and how it will impact business and life.
I was off the grid for a couple of days last week dealing with a personal matter. Unfortunately, one of those two days was when Facebook's developer conference F8 was being held. Like last year, this event proved to be a watershed moment in the rapid and massive evolution of Mixed Reality technologies.
Sony has created a Mixed Reality trailer for their new Smurfs film, giving kids and their families a new kind of marketing experience. What you see here is likely to become the way marketing reaches people, particularly young people.
I've been mystified: Audible, the Amazon audio book publisher sales keep getting better and I couldn't really figure out why. In February, for the first time Audible versions of The Fourth Transformation outsold Amazon paper and Kindle versions. In March Audible sales exceeded Kindle and Paper combined on Amazon.
We are pleased to announce that Fishbowl VR has joined our partner network. They will offer Transformation Group clients the best available way to user test VR applications and analyze data from user testing.
SXSW 2017, was a transformational event for Robert Scoble and me in many ways. We went there as authors and media people: We came home as business consultants. There could not have been a better time and place.