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Perkins Coie Becomes Transformation Group's Newest Partner

Obviously, all our clients already have their own corporate law firms. But, the journey into Mixed reality strategies may cover new ground in unchartered territory. There are challenges ranging from how the new 3D technology works to how the human brain responds to it. There are questions related to standards, practices, education and communication. And then there is the fact that Mixed Reality technologies are creating an entirely new form of intellectual property.

Shel IsraelComment
I'm Researching Mixed Reality in Pro Sports. Can You Help?

I am not a golfer or golfing fan, but this use of a Hololens to enhance fan experience shown in the above video clip excites me because it demonstrates how Mixed Reality technologies such as VR, AR, AI, IoT, bots and autonomous vehicles are starting to change fan experiences as well as training and treating pro athletes.

Shel IsraelComment
Will 100 Million Mixed Reality Headsets Ship by 2021?

We are not bean counters by nature. Robert Scoble and I tend to form our opinions by anecdotal research: We talk to a lot of people who know about Mixed Reality technologies: VR, AR, AI, sensors, data and the IOT. We look at what we see under development in technology and changing cultures and we make our speculations about the near-term future and how it will impact business and life.

Shel IsraelComment
How Facebook Accelerates the Transformation

I was off the grid for a couple of days last week dealing with a personal matter. Unfortunately, one of those two days was when Facebook's developer conference F8 was being held. Like last year, this event proved to be a watershed moment in the rapid and massive evolution of Mixed Reality technologies.

Shel IsraelComment
Listening to Books on Amazon Echo & Why Brands Should Take Note

I've been mystified:  Audible, the Amazon audio book publisher sales keep getting better and I couldn't really figure out why. In February, for the first time  Audible versions of The Fourth Transformation outsold Amazon paper and Kindle versions. In March Audible sales exceeded Kindle and Paper combined on Amazon.

Shel IsraelComment
Transformation Group to Advise VR/AR StartUps

While Transformation Group's main focus is to help big brands develop and implement Mixed Reality strategies, we also want to help early-phase Mixed Reality startups get on the playing field. We are offering to become company advisors as a team.

Shel IsraelComment