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ARBW #7: STRIVR Started Training Quarterbacks: Now It Trains 140,000 Walmart Employees

Back when Robert Scoble and I were writing The Fourth Transformation, we heard about an VR software startup being used at Stanford University to reduce the physical impact on its quarterbacks during team practices.  Instead of exposing them to fierce linebackers during practice scrimmages, the quarterback could actually stay home, don a headset, and immerse himself in a real game previously played at Stanford Stadium. After our book came out, we enjoyed hearing about STRIVR just about every time we talked to a sports team about new technology.  

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Shel IsraelComment
ARBW #6: A Half-Billion AR iPhones--THEN Apple Headsets

Much has been said about the imminent introduction of the new Apple iPhone and iOS 11 operating system, particularly by Robert Scoble and me. I have called it the trigger point into the transformational era for AR and VR. Currently, we are in the pre-trigger moments where most brands and professionals care little about immersive technologies, but after the launch in the next two or three months, they will abruptly feel pressures from customers, employees and competitors to adopt and deploy new strategies.

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Shel IsraelComment
AR Business World # 4: AR Transforms the Spreadsheet

In 1979, Dan Bricklin and Bob Frankston invented the first electronic spreadsheet, the first killer app. In the next 37 years, not a whole lot else really happened to it. Sure the graphics got better, and the power of hardware enabled the sheer size of a spread sheet to go for thousands of columns and rows and number crunching is a bit faster . But the truth today--as it was in 1979--is that a spreadsheet is just a spreadsheet.

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Shel IsraelComment
AR Business World #3: Apple AR on Fire

NOTE: This is my third newsletter on the business of Augmented and Virtual Reality. It focuses on news that is relevant to business thinkers in retail, real estate, marketing, education and training, healthcare, enterprise and other business categories outside of gaming. I plan to write 40 per year. To receive it by email, please enter your email in the subscription box below.

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Shel IsraelComment
Apple AR Will Trigger Our Transformation

It is just three short weeks since Apple announced ARKit, tools that allow developers to build AR apps for existing iPhones along with the new iPhone8 coming in the fall.  What does it mean for everyday people? What does it mean for brands and business thinkers,in  education and entertainment,  healthcare and brand marketing, logistics, employee training and everyday life? More selfishly, what does it mean to Robert Scoble, me and the transformation that we have predicted.

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Shel IsraelComment
AR Business World #2

Welcome to AR/VR Business Transformations. I published the first issue on June 4. While it was warmly received, the name was already taken. AR/VR Business Transformations is actually more suitable. This will be a digest of the most relevant business news related to Mixed Reality technology. Many of the items will be linked to AR/VR news published elsewhere with brief commentary from me on why I think it is useful or interesting.

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Shel IsraelComment
This Week in VR/AR

Last week I complained that there wasn't a whole lot happening in VR and AR and wrote about robots instead. This week makes up for that, with a ton of activity that shows massive adoption rising, business uses broadening and an ecosystem burgeoning. Next week cmes some of the Apple announcements that Robert and  believe will be strong on AR.

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Shel IsraelComment
Robots Getting More Human

It was a slow week for Mixed Reality (MR), the main topic on this blog. But every day last week there were reports of small but significant steps for MR's close cousin, robotics. Let me provide a condensed list of what impressed me most.

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Shel IsraelComment