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Welcome to AR/VR Business Transformations. I published the first issue on June 4. While it was warmly received, the name was already taken. AR/VR Business Transformations is actually more suitable. This will be a digest of the most relevant business news related to Mixed Reality technology. Many of the items will be linked to AR/VR news published elsewhere with brief commentary from me on why I think it is useful or interesting.

Last week I complained that there wasn't a whole lot happening in VR and AR and wrote about robots instead. This week makes up for that, with a ton of activity that shows massive adoption rising, business uses broadening and an ecosystem burgeoning. Next week cmes some of the Apple announcements that Robert and  believe will be strong on AR.

It was a slow week for Mixed Reality (MR), the main topic on this blog. But every day last week there were reports of small but significant steps for MR's close cousin, robotics. Let me provide a condensed list of what impressed me most.

Swinburne University, a career focused university based in Melbourne, Australia is partnering with Eon Reality to expand its use of VR and AR for educating students in engineering, robotics, science and in private industry collaboration projects.

The Verge had a good article this morning about Apple investing $200 in Corning , the glass company, supposedly for its diamond-tough Gorilla Glass products used as smartphone screens including Apple.

Apple is coming out with a new phone that will have AR capability. Microsoft is building AR capability directly into Windows 10 . Google is working on a new Operating System to replace Android it it is expected to have Mixed Reality capabilities.

There are two parts to what Robert Scoble and I are up to at Transformation Group

Obviously, all our clients already have their own corporate law firms. But, the journey into Mixed reality strategies may cover new ground in unchartered territory. There are challenges ranging from how the new 3D technology works to how the human brain responds to it. There are questions related to standards, practices, education and communication. And then there is the fact that Mixed Reality technologies are creating an entirely new form of intellectual property.

I am not a golfer or golfing fan, but this use of a Hololens to enhance fan experience shown in the above video clip excites me because it demonstrates how Mixed Reality technologies such as VR, AR, AI, IoT, bots and autonomous vehicles are starting to change fan experiences as well as training and treating pro athletes.

I could not even get past the first paragraph in this Forbes piece . Trade shows do not generate hype, so much as they allow newsworthy companies to demonstrate what they have that is new.

We are not bean counters by nature. Robert Scoble and I tend to form our opinions by anecdotal research: We talk to a lot of people who know about Mixed Reality technologies: VR, AR, AI, sensors, data and the IOT. We look at what we see under development in technology and changing cultures and we make our speculations about the near-term future and how it will impact business and life.

I was off the grid for a couple of days last week dealing with a personal matter. Unfortunately, one of those two days was when Facebook's developer conference F8 was being held. Like last year, this event proved to be a watershed moment in the rapid and massive evolution of Mixed Reality technologies.

Robert Scoble and I are honored to be returning to PARC at 5 pm this Thursday to speak about The Fourth Transformation and to sign books.

Sony has created a Mixed Reality trailer for their new Smurfs film,  giving kids and their families a new kind of marketing experience. What you see here is likely to become the way marketing reaches people, particularly young people.

I spend lots of time on the leading edge of Mixed Reality technology. It is the part of it that gets the most media attention and the part where so many brands will need to adapt in less time than they may realize.