Until forming Transformation Group, we were best-known for the three books we wrote together, listed below. All were critically acclaimed best sellers that received Amazon reviewer ratings of 4.6 stars or above. Most important, all three successfully argued that tech was about to change business in deep and meaningful ways. We believe our newest book is the most significant. Mixed Reality will change your work more than the smartphone did a decade ago or the website did 20 years back.
Israel has written seven books, but the three that were the most successful by all measures are these three co-authored by Scoble:
The Fourth Transformation
The Fourth Transformation (2016) described how Mixed Reality and Artificial Intelligence will move the center of digital from smart handsets to three-dimensional headsets. In tech, we report on what has started to happen in four enormous sectors: Retail, Industrial, Healthcare and Learning. We also report on the importance of younger generations: not just the Millennials who have received so much attention already, but a new generation we named Minecrafters, after the game that has taught millions of kids to program, share and immerse before they enter kindergarten.
Age of Context
Age of Context (2012) was first to report on the convergence of mobile, social media, IoT, data, and location technologies to change how companies would interact with customers and employees. It also warned that people would have to sacrifice much of their personal privacy to enjoy significant new benefits a phenomenon that is now acknowledged as true. As in all our books, we examined all commercial sectors, but the main focus was on brands and consumers.
Naked Conversations (2006) was published back when people were being fired for blogging on company time, and social media enthusiasts were dismissed as lonely teenagers talking about what they had for lunch. The book is credited with delivering the first compelling case for why online conversations with customers was both inevitable and desirable. We have been told that what we wrote impacted strategies at such companies as Dell, Ford, and Comcast. One other aspect of it is that in 2006, we warned that social media could be abused by the publication of something we called fake news.